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Is Banner Marketing Really Dead?
By Almir Bojkovic
Back when online businesses were new, one of the most effective forms of internet advertising were banners. If you wanted to purchase advertising for a webpage, you would likely purchase banner ads. If you were interested in earning money from a content based website, you would have sold banner ads. Nowadays, banner advertisements are now replaced by PPC ads. PPC advertisements are much better because clicks are a better measurement of the actual value of an advertisements than the impressions, since impressions can be faked and are not worth much with such low click-through-rates. Additionally, programs such as Google have done an excellent job at filtering out malicious clicks and to also help in fighting click fraud, which has really improved the true value of PPC. Also, internet users have become really blind to these forms of advertisements. Most webpage users would ignore the traditional banner ads because they automatically see them as ads. I think that banner ads will still continue to become less effective and will eventually become obsolete. What do you think?
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Contributor's Note
Almir Bojkovic is a successful online entrepreneur who works with people from around the world. He has a passion for seeing others achieve their life long dreams, goals and aspirations by devoting most of his time and energy helping and mentoring them, so they too, can achieve success on the internet. If you would like to have real financial security, he invites you to visit his profitable business opportunity website for everything you need to start and run your own business online. His services include advertising, mentoring, and a full service training and support to help guarantee your success. For more information visit his website at www.spreadingyourcashflow.com.
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